On the occasion of New Year and Lohri, we designed installations around the campaign “Toofan” for Ecom Express, freight management compny based out of Gurgaon.
Installation 1: Taking inspiration from patterns formed from the central holy fire , an installation made using 1000 cosco balls, signifying the pre-Lohri celebratory time.
Installation 2: Since the main work of the company is to deliver boxes, we took that quite literally and we made a photo op out of those staggered boxes in the theme of the marketing campaign.
Installation 3: A big lenticular wall in the passage that leads from the reception of the office to the main office space, which seems to change its pattern while one walks through the passage.
Installation 4: Intereactive wall created where teams could come in and write on the wall, making the campaign user friendly.
Installation 5: A selfie wall with a neon signage, taking the theme “Toofan” as the central idea.